A long-form Sunday essay, every week. From George himself.
Every Sunday, a deep dive on a single training, nutrition, or recovery problem — written by George, not ghost-written, not summarized. Averaging 2,500 words. Searchable archive of 200+ essays. No drip campaign.
Training, nutrition, and clinical topics — 2,500+ words each
Full archive of 200+ past essays, searchable by tag
New essay in your inbox every Sunday at 7 a.m.
Feature 02 · Members-only podcast
A private Q&A feed. Twice a month.
The questions that were too technical, too personal, or too honest for the public feed. George answers yours by name. Listen on Apple, Spotify, Overcast, or the private Guru feed — ad-free and downloadable.
Two members-only episodes a month, 45–60 min each
Submit a question — hear it answered by name
Private RSS works in Apple, Spotify, Overcast, Pocket Casts
Feature 03 · The Protocol Library
The spreadsheets the pros actually use.
Training splits, macro spreadsheets, bloodwork panels, pre-contest peak weeks. The exact worksheets used on Kai, Branch, and Dexter — downloadable, editable, yours. Updated monthly.
Editable Google Sheets — plug in your weight and training days
Updated monthly as George refines what's working on the roster
Feature 04 · Monthly live lectures
Ninety minutes, live, every month. Replays are yours.
One topic, ninety minutes, streamed live. Bring questions. Past guests include Dr. Andy Galpin, Dr. Peter Attia, Kai Greene, and Stan Efferding. Members keep every replay forever.
Twelve live lectures a year — stream live, keep the replays
Guest sessions with top coaches, physicians, and athletes
Ask questions live; they're answered on the record
Feature 05 · Private AMA forum
Ask George's team. Answered within 48 hours.
A private forum where George and his coaching team answer member questions personally — not a chatbot, not an intern. The people actually on the floor backstage at the Olympia. Reply guaranteed inside 48 hours.
Post any training, nutrition, or clinical question
Answered by George or a senior coach inside 48 hours
Searchable by topic — read every past answer
Feature 06 · The full archive
Every essay. Every Q&A. Every lecture. In one library.
Filter by essay, Q&A, lecture, or protocol. Save favorites. Download for offline. 600+ hours of audio and 800k+ words of writing — all searchable, tagged, and organized by topic.
Filter by format, topic, or year — everything is tagged
Save items to a personal reading list
Download audio and PDFs for offline use
YOUR COACH
George Farah
THE GURU · 25 YEARS COACHING
A Word From George
I built this because the good advice can't fit in a podcast.
For twenty-five years I've sat backstage with the sport's top athletes — Kai Greene,
Dexter Jackson, Branch Warren, Dana Linn Bailey. The conversations that decide
championships happen in two-hour blocks, not two-minute clips.
Members get the two-hour version. You don't need to be a competitor — most members
aren't. You need to want advice that assumes you're smart and care about your body
lasting.
"I'm not here to sell supplements or peacock on Instagram. I'm here to teach what
twenty-five years of pro coaching actually taught me — the stuff that's too slow, too
quiet, and too technical for a reel."
— GEORGE FARAH
What members say
Four of the twelve thousand.
FEATURED · PRO
The work, in writing.
I'd kissed a lot of frogs. George was the partnership I'd been looking for — and what he writes for members is the same standard he held me to in prep.
Kai Greene · 3× Arnold Classic Champion
Best $7 I spend all month
The protocol library alone is worth ten times what he charges. I've coached with George's macro worksheet for a year — my athletes look better and their bloodwork looks better.
@marcok · Milan
Paid for itself on one Q&A.
George's TRT answer made me cancel my men's-health-clinic appointment and go get proper bloodwork first. That episode alone paid for the membership for a decade.
James C. · member since 2023
I'm not a bodybuilder. Still worth it.
Half the archive is about how a normal person with a job should think about lifting, eating, and sleeping in their 40s. Quiet, technical, honest writing.
Email us inside 30 days of joining and we'll refund the full month, no questions asked. Cancellation alone stops future billing immediately; the 30-day guarantee covers your first charge if you decide it isn't for you.
Any time, in two clicks, from your member dashboard. Your access stops at the end of the current billing period.
Most members aren’t. The majority are lifters, runners, parents, and anyone in their 30s, 40s, and 50s who wants advice that assumes they’re smart and care. Bodybuilding context is applied to general-athlete problems.
Immediate access to the full library — 200+ essays, 40+ protocols, every past lecture replay, the private member podcast feed, and the forum. Download anything you want to keep.
No. Membership is the library plus community. One-on-one coaching is application-only — apply on the Coaching page.
Checkout runs through Stripe. We don't store or see your card details. All subscriptions are PCI-compliant and fully encrypted.
Become a Member
Twenty-five cents a day. That's it.
The full library. The private forum. The next live lecture. Backed by a 30-day money-back
guarantee — if it isn't for you, we refund the month, no friction.
